“Minimal, confident, luxe-retro” is how Desiree Deravi the designer behind SWF describes her burgeoning brand.
Inspired by the film’s iconic place in early 90s pop culture and its noir themes, SWF the brand has developed a following of admirers all its own! Deravi cites US designers Halston for its figure hugging drapery and Calvin Klein’s sport luxe aesthetic as inspiration for her own work.
The SWF range favours free flowing fabrics such as rayon, silk and jersey which are tailored to achieve a more structured silhouette. Signature Japanese inspired prints pepper each season’s collection applied by a classic woodblock printing technique.
The cornerstone of each SWF collection is the jumpsuit / playsuit / onsie and was designed by Deravi for women who like to work and play hard. “I demand versatility from my clothing, something to dress up or down over a 12 hour timeframe and that is why the pantsuit endures above all”, says Deravi.
SWF – Stalk Worthy Fashion