The Woman Behind S/W/F: Meet Desiree Deravi

This International Women’s Day, we celebrate the woman behind S/W/F - a designer, a visionary, and the driving force behind every piece, every detail, and every experience that defines the brand. Desiree Deravi, or Desi, as she’s known to those close to her, is more than the founder - she is the heart and hands behind S/W/F.

A Vision Brought to Life

S/W/F was born from Desiree’s deep appreciation for fashion that empowers. Her designs speak to women who are strong yet feminine, bold yet effortless, seamlessly transitioning from city streets to seaside escapes. Each piece reflects her signature aesthetic - free-flowing fabrics, natural fibers, and a balance of structure and ease that embodies the modern woman.

But behind the collections, there’s more to Desi’s role than just design. As the founder, she is involved in every touchpoint of the brand, ensuring that S/W/F upholds its reputation for quality, creativity, and craftsmanship.

Beyond Design: The Many Hats of Desiree Deravi

A S/W/F collection is more than just beautiful clothing - it’s the result of a meticulous process that Desi oversees from start to finish.

  • Design & Creative Direction – Every silhouette, fabric, and print is personally curated by Desi, ensuring that each collection stays true to the S/W/F identity: timeless, yet undeniably modern.

  •  Manufacturing & Quality Control – From sourcing high-quality materials to working closely with production teams, Desi ensures that every piece meets the brand’s high standards. If it doesn’t feel right, look right, or move right—it doesn’t make the cut.

  •  Marketing & Brand Storytelling – Beyond the garments, Desi collaborates closely with the marketing team to bring the S/W/F story to life, making sure every campaign, photoshoot, and social post reflects the brand’s ethos of strength and effortless style.

  • Wholesale & Partnerships – Working with global retailers, Desi plays a hands-on role in expanding S/W/F’s presence, forging partnerships that align with the brand’s values and vision.

  • Customer Connection – Despite running a growing brand, Desi remains deeply involved in customer service, ensuring that every woman who wears S/W/F feels valued, heard, and connected to the brand.

A Brand Built on Passion

S/W/F is more than a label - it’s a reflection of the woman who wears it. And behind it all is a founder who truly understands her customer, because she is her customer. Desi’s ability to blend timeless shapes with contemporary cool, confidence with ease, and sophistication with effortlessness has made S/W/F not just a brand, but a movement.

As she puts it, “We believe every woman should feel beautiful, confident, and the very best she can be.” And with S/W/F, you can’t help it.

This International Women’s Day, we celebrate Desi, her vision, and the incredible women who bring S/W/F to life - from creation to collection, from design to the women who wear it.